I identify structural problems, make pragmatic decisions, and improve how both products and teams work.
WORK
Superhero Design System
2025 - 2026
Reduced a 907-component design system by 78%
Foodstuffs Design System
2023 - 2025
Built and scaled a design system to support three supermarket brands
Championing Accessibility
2020 - 2025
Embedded inclusive practices into design and content management systems
Express Grocery Delivery App
2025
Redesigned the registration and shopping experience for an express grocery delivery app
Save Recipes Prototype Testing
2021
Validated an interim save recipes solution with customers
Foodstuffs CMS
2025
Built reusable content experiences
ABOUT ME
I believe design systems and accessibility are the foundation of great products, enabling experiences that work for everyone.
I’m passionate about making inclusive design part of the process from the start, and building systems that empower teams to create better, more consistent experiences for the people who use them.
Design Systems
UI Design
Product Design
Accessibility
Prototyping
WHAT I DO
Efficient, high-quality work
I take ownership of my work and see things through. I know when to dig into the details and when to change direction. If something needs more work, the scope isn't quite right, or a deadline is at risk, I'll raise it early so we can work out the best way forward.
Thoughtful collaboration
I build genuine relationships across design, product, engineering and beyond. I enjoy bringing different perspectives together to solve problems, advocating for inclusive and accessible design, and sharing what I know to help others grow.
Making things work better
I look for opportunities to make things work better. Whether it's simplifying a process, improving tools or rethinking an existing approach, I look for practical ways to solve underlying problems and help teams work better together.
EXPERIENCE
“Kelly is an incredibly thoughtful designer with outstanding expertise in design systems. She builds strong collaborative relationships and consistently delivers high-quality, accessible designs.”
Abbey Bailey — Head of Design, Foodstuffs
CONTACT